In today’s data-driven world, businesses are increasingly turning to real-time analytics to enhance customer interactions. Before diving in, it’s good to identify specific customer-centric goals and desired outcomes you aim to achieve. What are your customer pain points? How can AI help you address them? By focusing on measurable goals, you can ensure your AI investments directly translate to real improvements in customer satisfaction. Here are some real-time data strategies that AI can help with:

AI Routing Systems

Standard routing systems still work great, but they hold none of the nuance of new Contact Center AI routing systems. With this update, predictive routing (AKA AI or automated routing) can identify patterns in complex interaction data that can better match customers to specific agents. This type of system is always learning and improving with each new interaction that comes through. While standard routing systems are limited and require manually configured adjustments, AI can adapt with very little human input, always looking to find a way to enable new ideal outcomes.

Customer Journey Management

In today’s customer service world, customers expect simplicity and speed from interactions with a brand. Part of the struggle that exists in contact center settings is that a customer can contact you from multiple channels, causing a fragmented journey that can be frustrating for both the customer and the agent trying to help them. It’s up to you to bridge that gap by using customer data to personalize their experience at scale and in real time. Journey mapping gives you a way to use customer’s actual behaviors to find the best pathways within your existing processes to create the best outcome.

Root Cause Analysis

You’re probably already swimming in customer data, but you’ve never been able to truly dig into it and find where things are going wrong. Or maybe a contact center manager has picked up on a trend of multiple agent transfers or overly long handle times, only to find out that customers were interacting with multiple touch points before reaching a (very frustratingly long fought) resolution. When a company has real-time insight into a customer’s journey, they can lead them directly where they need to go.

For example, if a common problem for customers is an issue with their router and you can identify that these customers are visiting the FAQ page to try and self-direct a solution by resetting before calling for additional support, a call center manager can work with an IVR director to route customers who’ve initiated a device reboot straight to technical support. Instead of having them go to a CSR, being told to try resetting their router (something they’ve already done), only to then be transferred to technical support. Looking at the root cause analysis of repeat interactions and creating solutions such as this will decrease handle times and headaches for both sides of the customer interaction.

How They Help Your Overall Customer Experience Model

Remember, the power of AI lies in its ability to analyze data as it streams in. You can ensure that AI is not just a buzzword, but a powerful tool that strengthens your customer-first approach. It’s important to focus on solving real problems and delivering real value to your customers. By utilizing real-time data, you can reduce the number of repeat interactions to increase customer service efficiency and make operations in your contact center smoother overall. Taking a more proactive approach also fosters stronger customer relationships and builds trust in your brand that can last a lifetime.

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