DiRAD Technologies‘ very own Jolene Damián had the pleasure of co-hosting a webinar titled “Enhancing Customer Experience – bridging the gap between marketing and technology” last month with Michael Roach Creative. Not only was the turnout good, but those who attended noted that it was well presented, informative, helpful, and also fun.

September 30th, 2020

Some of the comments and reviews on Enhancing Customer Experience included:


Michael Roach, founder of Michael Roach Creative, enlightened and refreshed us all with some great information about how to attract and retain clients. He discussed the awareness-to-close funnel, as well as the “7 P’s of marketing.”

Jolene then stepped in and discussed how powerful, yet easy to use, AI-Powered “Virtual Customer Assistant” bots, B2B Texting, and mass outreach technology platforms are. They can help bring business to the next level and into the future. Marketing and technology have gone hand in hand since the invention of the internet, practically. Leveraging this technology and marketing practices isn’t reserved strictly for the big guys either.

You don’t need to have a million-dollar marketing budget to grow your business and enhance the customer experience!

Get in touch with us today!

Article written by John Michne

John brings over two decades of experience to his role, having worked in just about every position in the company. As Vice President, John’s primary role is to evolve DiRAD’s legendary innovation in the government communications space as a national solution provider. John holds a bachelor’s degree in Criminal Justice from the State University of New York at Oswego, and a Master’s degree in Public Administration from the State University of New York. John also holds several Microsoft and Interactive Intelligence technical certifications. In his spare time, he enjoys cycling, fitness and family time. You can learn more about John here.

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